Soulside Brewing
Branding , Naming , Packaging
A 1970’s old school themed brand identiy for a Oregon brewer with soul.
What I did
I designed a brand experience that captures the lively hop filled libations Soulsides brews. By developing a classic aesthetic to celebrate its past and fun themed beers that keep it lively.
How I contributed
- Concept Generation
- Creative Direction
- Visual Design
This updated logo system—part of a full rebrand including packaging—provides a look that’s fun and clean, while staying true to the brand’s roots.
Soulside has been an integral part of the Oregon craft beer scene since it first opened its doors 33 years ago.
You like themed beer labels? We sure do – Soulwax is one of our favorites. Sip slowly.
Client
Soulside Brewing
Sector
Food & Drink
Discipline
Brand Identity
Project Team
Zach Hallum
