Brand Identity Pricing Packages

The pricing for crafting a brand identity can vary significantly. Depending on the agency and the project’s scope, charges may range from $30,000 to $250,000. However, not every business necessitates such a substantial investment. With over two decades of independent design expertise, I bring agency-level proficiency to projects, delivering exceptional value without the higher cost associated elsewhere.

Outlined below are recommended pricing options tailored for small business clients.

Logo & Visual Identity Package

Do you seek to retain your current brand elements while refining and elevating your logo to better mirror your brand essence?

Click on each item for further details:

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Brand Discovery

A comprehensive discussion, including you and any stakeholders, aimed at defining your brand. As your business evolves, having a clear understanding of its visual and auditory representation is crucial. We’ll delve into your vision, objectives, target audience, desired emotional response, your brand’s personality, unique strengths, competitive landscape, and more. The resulting brief will serve as the blueprint for your brand’s design and maintain your focus during growth.

Logo Design

The pivotal symbol of your company’s identity. I’ll create a refined logo that makes an impactful first impression. Through mockups, we’ll ensure its suitability in real-world applications. Your final set of files will encompass all necessary formats for print and web usage.

Color Palette

A selection of signature colors that encapsulate your brand’s essence. This includes Pantone, CMYK, RGB, and hexadecimal codes.

Compact Style Guide

A concise document outlining logo usage specifications, including color details—essential references for print vendors and web developers to maintain consistency across various applications. This includes Pantone, CMYK, RGB, and hexadecimal codes.

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Identity Package

Whether starting anew or evolving your brand, this package encompasses distilling your company’s essence into a visual representation and providing guidelines for its utilization.

Click on each item for further details:

Your Title Goes Here

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Brand Discovery

A comprehensive discussion, including you and any stakeholders, aimed at defining your brand. As your business evolves, having a clear understanding of its visual and auditory representation is crucial. We’ll delve into your vision, objectives, target audience, desired emotional response, your brand’s personality, unique strengths, competitive landscape, and more. The resulting brief will serve as the blueprint for your brand’s design and maintain your focus during growth.

Logo Design

The pivotal symbol of your company’s identity. I’ll create a refined logo that makes an impactful first impression. Through mockups, we’ll ensure its suitability in real-world applications. Your final set of files will encompass all necessary formats for print and web usage.

Color Palette

A selection of signature colors that encapsulate your brand’s essence. This includes Pantone, CMYK, RGB, and hexadecimal codes.

Typography

Carefully chosen fonts that complement your brand’s message and personality. We’ll provide examples showcasing their usage to enhance document aesthetics.

Visual Theme

Beyond logos, colors, and fonts, brands benefit from defining shapes, lines, photography or illustration styles, custom patterns, or other elements that contribute to a unified visual theme. Mockups will illustrate their harmonious integration.

Brand Style Guide

An extensive document capturing all essential brand elements, ensuring consistency across future materials. This includes guidelines for logo usage, colors, typography, visual elements, messaging, and other unique brand components.

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A note on websites:
Web design and development demand specialized expertise. I recommend engaging a dedicated individual or firm for this task. They can leverage the styles and elements developed in the Identity Package to create your website seamlessly.