Don’t Overlook Branding: A Chance to Stand Out for Small Businesses
In today’s landscape, “branding” is a ubiquitous term. But should small businesses concern themselves with it? What really defines a brand? In simple terms, it’s your reputation. Branding constitutes the efforts made to shape and influence that reputation.
This means every business, regardless of size, is a brand. It’s not exclusive to corporate giants like Coca-Cola or Nike. However, the crucial question is: did your brand emerge organically through daily operations, or was it intentionally crafted? Surprisingly, many small businesses are unaware that they have the power to consciously shape how they’re perceived. Deliberate small business branding can offer a competitive edge, fostering loyalty and facilitating growth
Attract Customers through a Robust Brand Identity
Your branding can either invite potential customers in or push them away. A captivating logo, an engaging website, professional business cards, and an appealing physical storefront—when complemented by other stellar aspects of your business—can propel you to unparalleled success.
Even if your product or service is top-notch and your pricing and customer service are impeccable, potential customers might never explore further if they’re put off by a lackluster logo, business card, or website. Surprisingly, a study revealed that 94% of reasons users distrusted and dismissed websites were design-related, with only 6% being content-related.
When the visual facets of your business align perfectly, they create an expectation of satisfaction in the customer’s mind even before a purchase. This pre-purchase positive expectation often translates into higher post-purchase satisfaction. Are you ready to take charge of the impression you leave?
Ease Your Burden with Small Business Branding
Embarking on a new business venture is exhilarating. Recently, I collaborated with Hype Taekwondo to establish a brand identity for their martial arts schools. Situated in the Tri-Cities, WA, this school serves kids and adults across three locations. In a competitive market, the branding needed be fun, approachable look that resonated with parents and kids, creating an exciting atmosphere. As the school expands, we continue to develop new materials. Recognizing the immense effort entrepreneurs put into launching a top-notch small business, the owner had these kind words:
“This is the fresh start we need as a business to focus our efforts.”
Are you a busy small business owner? I’d love to handle your brand identity, allowing you to concentrate on elevating other aspects of your business to excellence.