Aspen Branding

Aspen Branding

Aspen Mfg Concepts Aspen Manufacturing, a leading producer of OEM and Aftermarket HVAC coils, was in need of a brand update that reflected a more contemporary image. The goal was to move away from their late 1990s gradient logo to something clean, modern, and simple,...
HVAC Catalog Redesign

HVAC Catalog Redesign

HVAC Catalog Design Revamped Daikin Distribution HVAC Parts & Supplies catalog for enhanced customer experience and sales support. Led concept creation, information structuring, visual design, and project management. Utilized a compact grid layout to seamlessly...
Stock Up Booklet

Stock Up Booklet

Stock Up Booklet I successfully designed and executed a bi-annual printed booklet project, showcasing national sales at Daikin Distribution. The objective was to create a Pre-Season publication encouraging HVAC contractors to prepare for peak seasons. Through careful...
GDI Parts

GDI Parts

GDI PartsE-Commerce GDI Parts, a major HVAC distributor linked to Daikin, the leading HVAC equipment manufacturer in North America, operates through 200+ physical locations. Seeking swift online growth, GDI aimed to provide excellent service, competitive pricing, and...
Warranty Platform

Warranty Platform

Warranty Platform Aspen Manufacturing, a major independent producer of evaporator coils and air handlers for residential, manufactured housing, and light-commercial HVAC sectors in the US and Canada, faced issues with their outdated warranty and claims system....