Crafting a compelling brand identity was my mission as a graphic designer collaborating with fitness instructor Tyler Dobush. Tasked with capturing the essence of his dynamic circuit style gym program, my contribution encompassed concept generation, naming, art direction, visual design, and motion design. Departing from conventional gym visuals, FlowFit’s brand exudes simplicity and impact, echoing its unique fitness philosophy. This brand identity not only embodies excitement and inspiration but also makes alternative gym experiences accessible to all.