The branding for Hype Taekwondo captures its modern and energetic take on martial arts. Bold, playful typography in cyan blue and a lightning bolt motif reflect the school’s youthful and vibrant personality. The identity spans app icons, studio signage, apparel, and paid social media campaigns, creating a cohesive and dynamic presence. Hype is more than a martial arts school—it’s a welcoming, family-oriented community focused on positivity, confidence building, and helping students achieve big wins. Every branding element aligns with their vision of inclusivity and high-energy engagement, brought to life through comprehensive brand guidelines and creative direction.