Loren’s Sanitation, a cherished local establishment with a strong legacy of community service, sought to explore possibilities for revitalizing its brand identity. The central challenge lay in identifying visual strategies that could introduce a modern feel while carefully preserving the company’s hard-earned reputation for dependability and neighborhood dedication.

As part of an initial strategic exploration, I contributed a range of distinct branding concepts. Each concept offered a potential pathway for brand evolution, investigating different visual interpretations—from clean, efficient modern aesthetics to designs emphasizing community connection—all grounded in principles of simplicity and effectiveness. This process involved exploring variations in logo marks, wordmarks, color theory, and typography tailored to the client’s context.

This project showcases the initial conceptual development phase, demonstrating the ability to generate diverse, strategic design solutions aimed at brand revitalization for established local businesses.