Loren’s Sanitation, a cherished local establishment deeply rooted in community service, sought a reimagination of their brand identity. The primary aim was to revitalize their image while preserving their legacy of reliability and dedication to the neighborhood. The project centered on crafting a refreshed logo and branding strategy, leveraging simplicity and effectiveness to breathe new life into their presence. Although there were four initial concepts conceived, regrettably, they didn’t reach presentation stage with the client.