For Mr. Fix-It Appliance Repair, I embarked on a vibrant project centered around crafting a brand identity that had a fun, retro vibe while communicating reliability and being approachable. Using a mascot, a friendly and diligent character, became the heart of the brand, embodying the company’s dedication to being “at your service.” This allowed Mr. Fix-It to stand out among its competitors, presenting a warm and trustworthy image that resonates with homeowners seeking dependable home service providers.