I successfully designed and executed a bi-annual printed booklet project, showcasing national sales at Daikin Distribution. The objective was to create a Pre-Season publication encouraging HVAC contractors to prepare for peak seasons. Through careful branding exploration, ‘Stock-Up’ emerged as the chosen concept. I meticulously crafted layouts that streamlined product presentation, while spotlighting key brands to enhance the editorial vibe. This bi-annual booklet seamlessly integrated with the distributor’s marketing strategy, establishing a new customer touchpoint and serving as an impactful advertising medium.