Brand identity for TC Legends Little League, drawing inspiration from the iconic movie The Sandlot. The mission was to embody the team’s spirit through ‘The Beast’ mascot, evoking the legendary moment when ‘Squints’ recounts the tale. The result: a powerful word mark and timeless typography that encapsulate fierce mascot. Additionally, developed diverse sub-brand assets for player, coach, and parent apparel. Elevating this little league team with a memorable visual identity.