The Clean Cup

Branding, Campaigns, Naming, Packaging, Photography, Print, Typography

House Rules, a startup social gaming company was looking to brand their newest consumer product, The Clean Cup, an automatic beer pong ball washer. They needed to brand and launch a their new product. We need to make a splash in the media to drive initial sales to gain more sales.

Starting From Scratch

I was brought in to strategize, brand and art direct the development The Clean Cup brand as House Rules had just gotten its golden sample and ready to go into production. We were on a shoe string budget and most the work would have to be done with a small team of 3 or less.

“House Rules faced the challenge of introducing The Clean Cup, the world’s first automatic beer pong ball washer. Solving this was vital to revolutionize beer pong hygiene, combining fun and cleanliness. We have to craft a dynamic brand, launch a Kickstarter campaign, and need awareness in a business marketplace.”

Tyler D.

Big Branding

II created a distinctive brand for The Clean Cup, merging beer pong fun with cleanliness. Craft a playful logo, consistent color palette, and compelling brand messaging that highlights the automatic ball washer’s convenience and hygiene benefits.



Social & Giveaways


House Rules

Consumer Products

Branding , Campaigns , Print , Signage & Environmental Graphics , Typography


Project Team
Zach Hallum
Creative Direction, Branding, Design, Still Photography

Ethan Shotz
Video Production